The future of OpenOffice.org
“Microsoft, our major competitor, has a marketing budget of five to 10 billion US dollars, while we have 25 cents in a PayPal account,” said McCreesh.
OpenOffice.org have identified the following target markets:
According to the OpenOffice marketing plan, the main markets for the office suite are government offices; education establishments; public libraries; small to medium-sized enterprises (SMEs); not-for-profit organisations (NFPs); own equipment manufacturers (OEMs) building PCs with pre-installed software; and Linux distributions looking for an office suite to bundle.
Although StarOffice has more ambitious target markets. Overall the plan targets OOo having a market share of apprximately 50% by 2010.