Adventures in home working

LinkedIn reached a tipping point for me this weekend,  I got fed up of just accepting invites and decided to see if I could use it to deliver some real advantage.   This meant I had to get serious about using it:

1. Creating a proper profile with a comprehensive career history, I really like the way LinkedIn uses the career history for introductions and recommendations
2. Adding my contacts and establishing a routine for adding new contacts as I make them
3. Figuring out how to use LinkedIn to model the cross company working groups I am a member of so the members actually know about each other and can keep track of our changing roles over time
4. Making some recommendations for the people who have impressed me most throughout my career

At this point I only have about 30% of my contacts in the system, so I’m not at critical mass but already I can see the value of it, and I like the fact that I can synch it with Plaxo to keep my contact database up to date.  I’m looking forward to getting some recommendations myself and to start using the Answers functionality and making contact with some of my old colleagues.

Here’s my profile —> http://www.linkedin.com/in/steverichards

Over recent weeks I’ve been asking myself why we “hide” so much behind the firewall.  In my company for example we have recently setup or planned wiki’s, blogs, expert location systems, social tagging etc - all private.  The immediate reaction is that this is a good idea, this is confidential information, but on reflection I’m not so sure.

It seems to me that all this stuff behind the firewall is just a sub-optimal version of what’s on the Internet, lets take a few examples:

1. We have a wiki which is intended to be a knowledge base on collaboration.  Clearly this knowledge base isn’t going to compete with the information that’s already available on the web.  In fact with less than 100 users it’s not likely to get a lot of attention. If we put that same effort into an Internet accessible wiki, that’s layered on top of existing knowledge in wikipedia etc then this would get a lot more content and critique, be more accessible even for our own employees and certainly our customers and generally enhance our reputation.  Now there may be small snippets of information that are confidential, but generally this will relate only to costs and partnerships.  Most confidential information is rarely of greater competitive advantage than reputation and visibility are.
2. We have an expert location system, its sophisticated but no where near as easy to use and useful as LinkedIn would be.  If everyone was on LinkedIn we would see a lot of advantages - our customers would find it much easier to work with is, as would suppliers and partners and we would have a way for our employees to invest in building their reputations in a way that continues to be relevant if they leave, which means they would put more effort into it!  Of course it would be slightly easier for competitors to harvest information and recruiters, but it’s pretty easy for them to do that now anyway just from personal use of linkedin and blogs and of course from people they have recruited.

So my general point is that perhaps our default choice should be to make things public and to use systems that leverage the network effects of the Internet, rather than to default to private systems.  I’m sure there are challenges which ever approach we take, but it’s an interesting thought to debate.

Worklight - an enterprise RSS provider - have a really useful white paper on secure RSS, which complements and extends some of my previous posts on this topic.  Other posts on this topic can be found here.