What is Product Management?
Most people accept that “product management” is a term used to describe the sum of diverse activities performed in the interest of delivering a particular product to market. Such a broad definition, used by many companies today, is the root of much grief because it dilutes the professional focus necessary to achieve successful results and allows virtually any product-related task to be assigned to the product manager.
I agree that this definition is too broad, I believe we address it in my company by assigning project managers to do the delivery management and focusing on ensuring that the lifecycle management activities can be achieved effectively, rather than trying to do them all ourselves!
The overall perceived obstacle that the typical product manager encounters is the pervasive lack of professional focus. One can be adequate at many things, but it is difficult to excel at many. Many product managers therefore view themselves as trapped in a never-ending juggling routine. Having too many tasks to juggle eventually …