The Tyranny of too much choice.
An article in Scientific American, titled The Tyranny of Choice has sparked a considerable debate on the web about the problems faced by western societies as a result of too much choice. In fact the idea is a very old one, I came cross it years ago but it is not mentioned very often by your every day Happiness literature which tends to talk more about internal changes that people can make to the way they think rather than factors from their external environment.
You can sum up the material prior to this article as follows:
- The intent of advertising is to make us dissatisfied with what we have
- If we meet people who have more than we have, or have different spending priorities or saving priorities then we tend to be dissatisfied with what we have
These two factors are the main environmental factors that effect happiness. In my experience they are even more powerful than having somewhere warm and dry to live and enough food to eat, which I soon got used to. However some people disagree with this and consider these to be essential, (Hygiene factors in Maslow’s Hierarchy of Needs…
