After sales service
Having spent a long time as a customer it continues to frustrate me that many companies seem to neglect existing customers, it seems illogical to me:
- We want existing customers to be repeat customers
- Existing happy customers are a wonderful sales asset
- Existing customers are where we prove that we can deliver and not just sell
- Existing customers can be great partners in driving improvements in our products and services
- Existing customers are a great source of market intelligence
This neglect manifests itself in so many ways, but I loved this picture from the creating passionate users blog
