After sales service

Having spent a long time as a customer it continues to frustrate me that many companies seem to neglect existing customers, it seems illogical to me:

  1. We want existing customers to be repeat customers
  2. Existing happy customers are a wonderful sales asset
  3. Existing customers are where we prove that we can deliver and not just sell
  4. Existing customers can be great partners in driving improvements in our products and services
  5. Existing customers are a great source of market intelligence

This neglect manifests itself in so many ways, but I loved this picture from the creating passionate users blog

Steve Richards

I'm retired from work as a business and IT strategist. now I'm travelling, hiking, cycling, swimming, reading, gardening, learning, writing this blog and generally enjoying good times with friends and family

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