In a remarkably frank interview Jonathan Schwartz, president and chief operating officer, and Scott McNealy, chairman and chief executive explained their strategy to ZDNet UK. As I read the interview Jonathan’s blog entries started to take on a greater coherence. I have extracted the guts of the interview here, and I have added links to a few relevant blog entries by Jonathan:
Step No. 1: Make the argument that Linux equals Red Hat. Linux has become a social force, with all of the free world supposedly cooperating to create an always improving operating system that is forever cheaper and more valuable than the old versions of Unix.
Sun’s view is that Linux is nothing more than Red Hat. The operating system is not about world peace and the charitable work of the world’s great programmers. It’s like every other operating system ever created: It’s about the foibles, greed, mistakes and engineering prowess (or lack thereof) of one vendor — in this case, Red Hat.
Step No. 2: Belittle Red Hat. By collapsing Linux into Red Hat, Sun now has a clear target. It can hammer away at a company, as opposed to …