Jonathan does it again

Yet again Jonathan Scwartz continues his policy of openly and very clearly describing Sun’s strategy for all to see.  I have never seen the like of it before, although I can only commend him for it.   As always I strongly recommend that you read his blog regularly, but here are a few snipits from his latest post which I liked:

On his positioning of the role of Linux today:

But let’s be clear. Do I expect an investment banker at Goldman, Sachs to pick up the Java Desktop System? No. No way. He’s not our target demographic, not a route to make 120 million into 1.2 billion. A call center in Bangalore, a factory in Tennessee, a generation of kids that care more about ringtones than Win32 legacy? Dedicated internet terminals in shopping malls, touch screens in phone booths, the world’s academic environments? There’s a market calling.

Which I found interesting because many of these applications are best served by embedded or thin client approaches rather than a full Linux distro.

Why is music download on phones measured in the billions of dollars (vs. the paltry music download business on PCs, even with iTunes)? Because phones are authenticated (with a …